The more we learn about the challenges of sustainability, the clearer it is that we are poised at the threshold of a historic moment in which many of the world's industries may be transformed. Rarely is greening linked to strategy or technology development, and as a result, most companies fail to recognize opportunities of potentially staggering proportions. It should be clear that transformation toward global sustainability will mean the creation of trillions of dollars in products, services, and technologies that barely exist today.

- Stuart Hart, Author of Capitalism at the Crossroads

The key is not to make industries smaller, as efficiency advocates propound, but to design them to get bigger and better in a way that replenishes, restores, and nourishes the rest of the world. Thus the "right things" for manufacturers and industrialists to do are those that lead to good growth - more niches, health, nourishment, diversity, intelligence, and abundance - for this generation of inhabitants on the planet and for generations to come.

1. -Bill McDonough, Author of Cradle To Cradle: Remaking The Way We Make Things
   

There are noble fortunes to be made in the transition to sustainability.

- Ray Anderson, Chairman of Interface Corporation